Entertainment Weekly in the US is doing something a little snazzy with it’s latest issue by having a video ad in it!

Is this the begining of magazines shifting to a more dynamic creative media solution I wonder?

The ad take the form of an insert so opportunities are limited, plus the production must be eye wateringly expensive but in response to the right strategy for the right client it could be just the ticket.

I wonder which UK publication will be the first to give this a whirl?

This entry was posted on Friday, September 18th, 2009 at 11:43 am and is filed under Media, Press. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.